The full user-acquisition campaign workflow following the create form, from basics through bids, budgets, placements, quality controls, and change history.
- Campaign setup overview: the create-campaign flow
- Campaign basics: name, description, app & schedule
- Set bids: CPM bid & CPI target bid (bid + margin model explained)
- Set budgets: total, daily & per-bundle
- How budget reservation & auction TTL work (~30 min hold)
- Choose placement types: Interstitial, In-Stream, In-Feed
- Attach creatives & creative groups to a campaign
- Attach a targeting profile, tracking link & audience
- Set a frequency cap (views per device)
- Rewarded ads & COPPA handling
- Bundle allow / block lists
- Bundle-quality thresholds (score, score count, min installs)
- Russian ad marking: ERID & contract linkage
- Activate, pause & control campaign status
- Edit an existing campaign
- View campaign change history / audit log
- The campaigns dashboard: columns & inline editing
These guides are being published — check back soon. ← Back to Home