Canonical definitions of DSP, UA, mobile-measurement, fraud, and programmatic terminology used across the help center.
- Glossary of terms
- Metrics glossary (CTR, CPI, CPM, IPM, ROAS, VTR)
- Attribution & measurement terms (click_id, IDFA/GAID, deep link, deferred deep link, postback, MMP, SKAN)
- Programmatic & oRTB concepts
These guides are being published — check back soon. ← Back to Home