Tracking and attribution connect the installs and in-app events your campaigns generate back to AppGrade, so the platform can attribute conversions, optimize bidding, and report accurately.
AppGrade is an integrated partner of the major mobile measurement partners (MMPs) — AppsFlyer, Adjust, and AppMetrica. To run a campaign you attach a Tracking Link built from your MMP.
The single most important macro is
{click_id}. Without a unique click id, conversions can't be tied to your clicks and campaigns, and installs fall back to organic.