This is where you connect your Mobile Measurement Partner (MMP) to AppGrade. Pick your MMP below — each guide walks you through partner activation, building the tracking link, configuring postbacks, and adding the link to your campaign.
AppGrade is an integrated partner of all of them:
Your tracking link uses macros — placeholders the DSP replaces with real values on every impression and click. You add them to the Click URL and View URL. Each MMP expects its own parameter names (see the per-MMP guide), but the AppGrade tokens are the same:
| Macro | Value AppGrade substitutes | Importance |
|---|---|---|
{click_id} |
Unique ID of the click/impression; ties the conversion back to the campaign | Required |
{campaign_name} |
Campaign name in AppGrade | Recommended |
{campaign_id} |
Stable campaign ID (the name can change, the ID doesn't) | Recommended |
{creative_name} / {af_ad} |
Creative name | Recommended |
{creative_id} / {af_ad_id} |
Stable creative ID | Recommended |
{creative_type} / {af_ad_type} |
Creative format: Banner, Video, Native, Playable | Optional |
{site_id} / {app_id} |
Bundle ID of the publisher app where the ad was shown/clicked | Recommended |
{site_name} |
Publisher app name | Optional |
{ssp_id} |
SSP / exchange the impression came through | Recommended |
{ad_app} |
Bundle ID of the app you are promoting | Optional |
Always pass both the name and the ID (
campaign_name+campaign_id,creative_name+creative_id) — names change, IDs are stable.
Once your MMP link (Click URL + View URL) is ready:
Option 1 — from Assets
Option 2 — during campaign creation
Form fields
| Field | Description |
|---|---|
| App | The app you are promoting (required) |
| Title | Link name, up to 50 characters (required) |
| Description | Up to 200 characters (optional) |
| Click URL | MMP click link with AppGrade macros (required) |
| View URL | MMP impression link with AppGrade macros (required) |
The saved link appears under Assets → Tracking Links and can be attached to any campaign on Step 2.