AppGrade is a mobile in-app programmatic DSP for app user acquisition. This is your starting point — get up and running in a few steps, then jump into any topic below.
- Create your account and complete verification — Account & access
- Add the app you promote and assign your Mobile Measurement Partner — Set up your apps
- Set up MMP tracking links so installs and in-app events attribute back to AppGrade — Tracking links
- Create your first campaign — set bids, budget, creatives and targeting — Campaigns
👤Account, Registration & AccessSign up, profile, legal entities & contracts
📱Set Up Your AppsAdd the apps you promote and assign an MMP
📣Create & Manage CampaignsBids, budgets, placements, status & history
🎨CreativesBanner, video, native & playable formats
🎯TargetingGeo, device, language, category & exchange
🔗Tracking & AttributionConnect your MMP and build tracking links
👥AudiencesFirst-party audiences & retargeting
📊Reporting & AnalyticsCustom reports, dimensions & metrics
⚙️Optimization & PerformanceCPI bidding and performance tuning
🛡️Quality, Brand Safety & ComplianceAnti-fraud, brand safety & privacy
💳Billing & FinancesBalance, payments & invoices
📖GlossaryKey terms, metrics & concepts
❓FAQ & TroubleshootingCommon questions and fixes